Lead Design, Art Direction
Architect Tomorrow is a brand strategy firm based in Minneapolis, Minnesota. Founded by a former Best Buy brand strategist, Architect Tomorrow is turning skeptics into believers with a simple idea: “You can make money and a better tomorrow with the same program, and your business and brand can be more for your customers than it is today."
I was approached to develop an identity system for immediate implementation. I spent valuable time with their founder, learning the nuances of his vision for the firm. Out of this came an identity system that is steeped in the juxtaposition of tradition and modernity, with a warmth and optimism for a better tomorrow.