A major initiative during Hunter's rebrand was packaging. With over 30,000 SKUs in their professional distribution channel, a system needed to be developed that would allow for easy packaging updates that did not demand excess time from a small inhouse creative team. The result, however, still needed to look professional and on brand. Many departments within the organization need to be involved in the packaging process as well, ranging from international compliance to engineering.
Taking the many facets and complexities of the project into consideration, I developed a simple system that worked to address all these needs while allowing designers to complete a packaging request in mere minutes—while ensuring the quality of the final product remained professional and in tact.
Branding, Design, Proprietary Design System Development, Technical Specifications Development