Antidepressants

  • Objective
    Create a brand system, packaging structure, and graphic application for a chosen line of pharmaceutical products.
     
     
    Concept
    After researching and interviewing a few friends who had been or were in the stage of depression, I learned that although society has long looked at depression as a taboo, a whisper behind closed doors, none of the patients wants it to be seen that way. They long for open conversations and non–judgmental help. They long for hope. Just as the old saying goes “After the rain, there’s always a rainbow,” the design uses the subtle colors of the rainbow to humbly remind us that mental health is contingent on the state and the flexibility of perceptions. Once we believe there is hope, it is there.