Undateable | Show Open
Creative Direction, Concept Development & Design
One of NBC's groundbreaking comedies, Undateable evolved into a live event and quickly became a fan favorite.
The fun and energetic tone lends itself to the spontaneity where anything can happen when you walk into a bar.
The show creators wanted to preserve the authenticity of the cast and the Detroit backdrop while conveying the fresh take and intrepid nature of the show as it pushed the boundaries of live entertainment.
The 'family film' themed design and editorial style nod to the Detroit roots and ultimately the family of friends at the bar.
Creative Direction, Concept Development & Design: Grant Okita
Editorial, Compositing & Animation: Grant Okita
This project was produced at NBCUniversal.
This is what happens when you walk into a bar.