Ziora is a web planner, that wants to ease the interaction between clients and service providers. Traditional pen and paper means of scheduling are outdated and limiting. Initially aimed at small and medium sized businesses, Ziora provides quick scheduling, alerts and organising, for both the clients and the businesses. The website needed a catchy identity, along with stationery and promotional materials.
After the initial talks, we started sketching some ideas around the keywords “time" and “planning". After some waves of drafts, we found a metaphor composed from a clock (time) and Post-It notes (tasks, events). We decided to go with vibrant colours, clear shapes and Futura (the first typeface constructed, not written—a staple of modernism and technology over traditional means, just like Ziora app).
The final solution is happy and on point, while keeping a professional tone. It focuses on pure functionality and optimisation of time/resources, to deliver the best results for both the client and the service provider.
Creative Director: Adrian Mironescu, Wiron
Website currently under beta testing.