Green Choice Flooring: Sales Support

  • Green Choice Flooring 
    A Michigan-based green flooring supplier, providing products made from sustainable and reclaimed raw materials. Frequently specified for LEED certified projects, GCF contracted with Authenticity Marketing to update it's flooring sample marketing materials. Formerly contained in a small 'natural looking' corrugated cardboard box, each floor sample was provided, along with some loose product sheets. Functional for handling individual sample pieces, the unusual shape and size often landed the kit tucked away in a cupboard, rather than on a shelf alongside other vendor's books. I worked with Bill Danhof to tie the product material to the visual design, in order to give his fresh copy a suitable container that would stand out against competitors and make for easy material specification.