City Built Brewing: Branding A Botanical Brewery

  • City Built Brewing

    A couple of local urbanists—one with a penchant for home-brewing, and the other with a flare for civic organizing—came to me with a plan, for a first of it's kind herbal-based brewery. With equal parts craft, authenticity, quality, and community in mind, we went through several rounds of research, and social testing to arrive at a name, look, and feel that reflects the breweries historic recipes and urban roots.
  • A logo system, for flexible application on swag and bottles that will have a variable name and botanical drawing, corresponding with the each unique recipe.
  • One example of a botanical sketch for use on bottles and other branded materials
  • A basic brand guideline to guide the visual evolution of the company.