AMENTO NEVA is the Russia- based company focused on the metalworking equipment. The company provides complex delivery of metal-cutting, abrasive, metalwork assembly and measuring tools for the industrial enterprises. The main difference from competitors: unique tools, big warehouse, tool selection according to client needs.
The task consisted of creating a logotype and visual identity taking into account that the company name can be changed. The emblem was inspired by machines mechanisms and their working in context of metal processing. The client gave a preference to dark and muffled tones, and wanted work to reflect conservatism, but also be stylish.