Fresh & Easy | Coffee & Tea Bar

  • THE CREATIVE PACK | Designer: Heather Varano | Category: Branding & Packaging
     
    The Coffee & Tea Bar is a hot beverage destination created to offer a convenient way to get high-quality, freshly brewed hot beverages in-store. The identity was developed to stand strongly on it’s own as the ‘Fresh & Easy Coffee & Tea Bar’ – treating it as it’s own specialty beverage shop within a retail grocery store. The clapple (clock + apple logo) combined with a strong serif typeface sets the tone as a traditional-style coffee brand. The bold brown tones and burlap texture give the feeling of comfort and warmth.