Native is an upscale restaurant located in New York City that focuses on organic ingredients and raw food desserts. To highlight both aspects of the brand, contrasting elements were used to show its urban setting and organic dishes. The idea behind the main logo is to represent the native view of New York City (structured, city blocks, buildings). The sub mark is a tipi to reflect the gathering of local ingredients, which signifies living off the land. Contrasting print materials also subtlety hint at this idea with the use of black on black gloss varnishes combined with natural cream paper.
Naming, Branding, Concept: Lewis Hazen
Food Photography: Lina Skukauskė