Bigelow Tea Rebrand

  • This branding and packaging was designed for a student project. 
    The assignment is to reinvent the Bigelow Tea brand through innovative product delivery system, introduced in a high-end gift set package and identity. 

    My solutionis to make the tea in jelly formula. People can simply scoop out a spoonful of tea jam, and put it into mugs, then add hot water, and stir it up. In a second, you will have a cup of full flavored tea. Each gift set consists of 3 flavors (3 bottles): Lemon Lift, Constant Comment, and Darjeeling. 
    Bigelow Tea logo was redeisgned with more clean and modern look. The signature is embossed and gold foiled. 
  • Label design:
    Sealing label design: