JUR'U is a luxury cosmetic line in producing high-end, eco-friendly beauty products by using
one hundred percent natural, tropical flora ingredients from New Caledonia.
The brand provides rich variety of color and brings every customer a shining, confident and elegant
looks in any occasion. Having the idea from the gorgeous New Caledonia sunrise,
logotype and wrap are designed in a smooth, fluent shape to symbolize the cirrus on the sky.
Color pallets for this package line are chosen from the beautiful sunrise as well in conveying
the main idea and products of the brand.
JUR'U cosmetic line aims at female customer around age 25-35 who best represents
modern woman's lifestyle with strong personality and passion.