Ownitt Technologies, a startup based in Austin, Texas, came to us to help launch their first application, Grabbitt. Grabbitt gives customers instant access to products and information through geo-location and a few clicks on their mobile device. The app also provides vendors with a backend interface and detailed customer behavior data that is often hard to measure.
With any technology company we want to make sure the identity is simple, scalable and intuitive. Grabbitt’s core idea is acquisition, so we created a personified logotype where the i is grabbing the tt. This ligature and ownable naming device will unify all their future products. The iconography helps illustrate the different acquisitions and also adds playfulness to the brand’s voice.
In additional to all design, we’ve provided Ownitt with brand strategy, writing and a product ecosystem that is forward thinking.