This is a website re-design concept for a hotel in Negril, Jamaica.
We wanted guests to feel transported to the property, so we brought their Instagram feed front and center on the landing page. This aligned with their program of posting a daily picture of the hotel and surrounding area, and keeps the site fresh and unique every time guests visit.
Local time and temperature also keep the site active, and lure users to go ahead and book a stay.
Content is kept easily digestible, skewing more editorial than informational so that visitors can explore photographs and text in a leisurely manner just as they would the hotel grounds. This, combined with punchy over-the-top colors bring the Jamaican vibes to life without the tone getting too serious.