Nike Canada - Fast Forward

  • Visuals and Retail execution for Nike Canada's campaign to promote the 100th Anniversary Jersey for Canada World Juniors hockey team. The concept was based on the application of 'infinity mirrors' to create a sense of speed and movement.

    Client: Nike Canada
    Agency: Rethink Canada

    Creative Direction: Lisa Nakamura
    Art Direction + Design: Mustaali Raj
    Concept: Pamela Rounis
    Digital Artist + Retouching: Aaron Campbell
    Photography: Dave Delnea
    Animation: Topix
    Installation + Execution: Zebra
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    Actual:
  • Concept development: