Launch Introduction of a New Brand Identity

  • A playful approach to introduce employees
    step by step to a new, soon to be released,
    corporate identity.
  • A box including 25 cards was delivered to each employee, highlighting the new brand colors and shapes. Each card provided several slots, allowing to stick them together in order to create 3 dimensional constructs.

    This playful approach is aiming to introduce all employees of this global enterprise to familiarize themselves, step by step with some of the key brand elements as well as key brand guidelines – than take a photo of the card construct to participate in a global, company wide contest.

    My Role: Concept & strategy development of an interactive introduction of a new corporate brand, plus design of all cards and packaging.