Chaos Bistro Food Truck Branding

  • Owned and operated by chef extraordinnaire Vince Parker, Chaos Bistro is Alamogordo, New Mexico's first full-service food truck! He serves a variety of food using high quality and local ingredients.
     
    Vince bought a gently-used bread van and had it gutted and reassembled into a custom food truck, but what he still needed was an identity, logo and all that goes along with it! When I came in, he had already firmly decided on the Chaos Bistro name and wanted a bright green to be a major component of the visual brand. Once we established the logo (after many drafts and revisions), I created the rest of the identity based on the idea of order flowing into disorder. It ended up being a fun, exciting and visually arresting look that has stopped many customers in their tracks as they happen by and seek out the truck around town!
     
    In May of 2014, Mobile-Cuisine.com voted the Chaos Bistro truck into the top 10 out of almost 2,500 entries across the United States for best custom graphic design.
  • Custom truck build by C.R.A.F.T. Mobile Food Units
    Vinyl wrap printed and applied by Print O Rama
  • Some of the early logo sketches and drafts
  • Mocking up the vinyl wrap based on photos and measurements sent to me from the company performing the printing and wrapping of the truck.