Chaos Bistro Food Truck Branding

  • Owned and operated by chef extraordinnaire Vince Parker, Chaos Bistro is Alamogordo, New Mexico's first full-service food truck! He serves a variety of food using high quality and local ingredients.
    Vince bought a gently-used bread van and had it gutted and reassembled into a custom food truck, but what he still needed was an identity, logo and all that goes along with it! When I came in, he had already firmly decided on the Chaos Bistro name and wanted a bright green to be a major component of the visual brand. Once we established the logo (after many drafts and revisions), I created the rest of the identity based on the idea of order flowing into disorder. It ended up being a fun, exciting and visually arresting look that has stopped many customers in their tracks as they happen by and seek out the truck around town!
    In May of 2014, voted the Chaos Bistro truck into the top 10 out of almost 2,500 entries across the United States for best custom graphic design.
  • Custom truck build by C.R.A.F.T. Mobile Food Units
    Vinyl wrap printed and applied by Print O Rama
  • Some of the early logo sketches and drafts
  • Mocking up the vinyl wrap based on photos and measurements sent to me from the company performing the printing and wrapping of the truck.