Black Barrel Distillery provides superior products with a dark and spicy twist, promoting the process of smoking the spirits and aging them in charred white oak barrels for nine years. Each product in the line is bottled with a spicy pepper, catering to the time when saloon keeps cut their whiskey with cayenne pepper to stretch it. Now the flavor is enhanced with extra fire to keep you coming back for more. Black Barrel Distillery features multi-sensory packaging, using burned wood to give the product smoky smell. This expands on the brand's message and adds additional appeal to the product to pair with its unique shelf presence. The consumer will begin to experience the product before opening the package or even leaving the store. The labeling reflects the brand's message with black paper duplexed on top of wood veneer with the type screen printed on top.