• FOR THIS PROJECT I WAS REQUIRED TO MAKE A REDESIGN FOR THE NORTH AMERICA TEXTILE CONSERVATION CONFERENCE, NATCC, HELD AT THE METROPOLITAN MUSEUM IN NEW YORK.
    IN MY RESEARCH AND ANALIZING THE BRANDING OF PREVIOUS YEARS I REALIZED THAT WERE VERY SIMILAR AND JUST MONOTONOUS.
    MY IDEA ABOUT THIS NEW IDENTITY WAS BORN BASED ON THE CITY (NEW YORK) AND THE STITCHES THAT ARE USED TO SEW A GARMENT. 
    NEW YORK IS KNOWN WORLDWIDE AS THE CITY THAT NEVER SLEEPS, THAT'S WHY I CHOSE NEON COLORS TO REPRESENT THE VIBRANT CITY LIGHTS , AND CONTRAST WITH BLACK TO REFLECT THE NIGHT .
    MY MAIN GOAL WAS TO IMPACT ON ALL PEOPLE NO MATTER IN WICH INDUSTRY THEY WORK AND PERSUE THEM TO ATTEND THIS GREAT CONGRESS.
     
  • Project featured in Gallery, The World´s Best Graphics, magazine Vol.29 (Hong Kong, China)
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