This UX project for Spanish clothing retailer Zara entailed extensive research, user flows, site maps and wireframes. The system includes a website, mobile app, touch-screen dressing room mirror and tablet for store staff. Customers are able to scan themselves and virtually try on clothes at home, upload photos to inspire future collections and view current trends on the app, and request alternate items from inside the dressing room through the touch-screen mirror. The system is designed to give Zara customers an innovative, high-end experience while engaging them with the brand.

Published: October 16, 2014