SD Highway Safety Sturgis Rally Shirts

  • Our task was to create a t-shirt that would remind motorcycle enthusiasts to ride safely on their way to the Sturgis Rally. To target these die-hard bikers who come to South Dakota from around the country, we incorporated a slogan that attempted  to capture the feeling that makes people so passionate about riding. 
  • We handed out the t-shirts to bikers who stopped at the Flying J in Sioux Falls, South Dakota on their way out to the Rally. 
  • We also handed out cards containing information about the South Dakota Office of Highway Safety's motorcycle safety site, SouthDakotaRides.com.