True Value Rewards Branding
True Value Hardware, Chicago IL
Role: Lead Design, Art Direction
As True Value worked with Solve to reinvigorate their brand image and presence across all communication mediums and channels, it became apparent that their brand loyalty program needed a refresh to stay in step. The True Value Rewards program was a visually scattered and inconsistent mess of materials created and deployed by various agencies and in-house teams, with no standards or style to follow. True Value tasked us with rebranding True Value rewards in a way that could be executed and maintained by their in-house creative team, while falling out of the new visual language and emotional positioning we had crafted for the brand.
MODULAR ILLUSTRATION SYSTEM: DECORATIVE ICONS
MODULAR ILLUSTRATION SYSTEM: TEXTURAL ELEMENTS
MODULAR ILLUSTRATION SYSTEM: LARGE LAYERED ILLUSTRATIONS