True Value Rewards Re-Branding

  • True Value Rewards Branding
    True Value Hardware, Chicago IL

    Role: Lead Design, Art Direction
    Created With: Solve
     
    As True Value worked with Solve to reinvigorate their brand image and presence across all communication mediums and channels, it became apparent that their brand loyalty program needed a refresh to stay in step.  The True Value Rewards program was a visually scattered and inconsistent mess of materials created and deployed by various agencies and in-house teams, with no standards or style to follow.  True Value tasked us with rebranding True Value rewards in a way that could be executed and maintained by their in-house creative team, while falling out of the new visual language and emotional positioning we had crafted for the brand.
  • MODULAR ILLUSTRATION SYSTEM: DECORATIVE ICONS
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    MODULAR ILLUSTRATION SYSTEM: TEXTURAL ELEMENTS
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    MODULAR ILLUSTRATION SYSTEM: LARGE LAYERED ILLUSTRATIONS