112th U.S. Open Championship
Branding & Poster Design
This will mark the fifth U.S. Open Championship that The Olympic Club has hosted, the first in 1955, since then the famed Lake Course has challenged professionals and amateurs alike with its narrow, tree-lined fairways and small, well-bunkered greens.
The winged "O" has long been the symbol for The Olympic Club, so it is only fitting to keep this famous mark intact but to rejuvenate it for the 112th U.S. Open Championship. Inspiration was taken from old photos from the club's archive of the track and field team jerseys, and from the many variations of the logo on other printed materials through the years. Another influence was the Winged Victory, whose wings convey a sense of action and triumph.
The image of the poster depicts the recently renovated 8th hole, as viewed from the clubhouse with the famous Golden Gate Bridge in the distance. Type selection for this was taken from old newsletters and programs framed within the clubhouse, it harkens back to the golden age of golf. The artwork was originally painted in watercolor, and is printed on Via Vellum Warm White, the poster measures 24" x 36".
Brand Identity and Poster were created at Lee Wybranski Art & Design.
Art Director & Artist / Lee Wybranski
Graphic Designer / Chad Miller
Printer / Park Printing
USGA Photographers / Darren Carroll, Michael Cohen, Steve Gibbons, Jonathan Kolbe, Joel Kowsky, Hunter Martin, John Mummert