Client: NEW YORK INTERNATIONAL AUTO SHOW
Agency: Situation Interactive, New York, N.Y.
One of the most rewarding jobs that I collaborated and designed for- The New York International Auto Show! When I received the phone call, being asked "if interested?" the immediate answer was "HELLS YEAH!".
Being a car enthusiast, and an avid NYIAS fan - I couldn't resist.
What is displayed here is 1 of 5 different visual ideas designed for the team at Situation Interactive.
The visual idea - to generate awareness of the NYIAS by leveraging the Statue of Liberty (who celebrated a 125th anniversary) in an iconic classic hood ornament pose, reinforcing NYC's history as the host for the event.
You can see the finalized piece here: