2011 APTERA AD CAMPAIGN

  • PROBLEM:

    Concept and design multimedia campaign for the launch of the 2011 Aptera.

  • TARGET AUDIENCE:

    Initially, would be target market of california, texas and florida, where the car will be initially launched. However, will also be to get the rest of the country where the car will eventually be sold in anticipation and get pre-orders going.

  • PRINT ADS (TO BE USED IN A VARIETY OF LOCATIONS, WEB, PRINT, OUTDOOR IN COMMUNITY SETTINGS, ETC.)
  • Apple iAd for iPhone 3, 3GS and 4
  • GAS STATION PUMP TOP ADS:
  • AIRPORT ADS:
  • OOH (BILLBOARDS)
  • WEB BANNERS