2010 MLB Playoffs on FOX

Created: 10/24/12
Last Edited: 10/24/12

For this project, the idea was to build a sense of drama around the MLB Playoff series. To do this we created a mood board of baseball moments, treated in such a way as to evoke a feeling of mystery and excitement akin to film noir.

This was tied together with a title design showcasing the MLB on FOX brand in a theater marquee contrasting the idea of scripted entertainment with the unscripted drama of professional sport.

Because this promo would contain quite a bit of sports action footage it was important to find a solution that worked well for multiple cut-downs and editorial revisions.

    2010 MLB Playoffs on FOX
    Client: FOX
    Project: Pitch Boards: 2010 MLB Playoffs
    Creative Director: Blake Danforth
    Executive Creative Director: Robert Gottlieb
    My Role: Design and Execution

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