2009 PHILIP C. JESSUP COMPETITION CAMPAIGN
years Philip C. Jessup competition, addresses important andtimely
issues regarding intervention and state sovereignty, which
wascommunicated in the main event poster and supporting collateral.
Theevent is widely recognized as the world's largest, most
prestigiousmoot court competition focusing on public international law.
a smaller budget to that of previous years, a cohesive andmemorable
experience still needed to be created for the participantswhile
heightening the awareness of international human rights issuesand
further enhancing the overall experience for the 50th yearcelebration.
the 2009 campaign, a mark composed of three symbols of aid,target, and
skull and crossbones, was created that would resonate withthe
participants both during and after the competition. The
individualsymbols were represented on the poster series, each focusing
on adifferent aspect of the case. The aid and skull and crossbones
postersbear the words of the respective authorities from the fictional
case onone side with supporting text from United Nations documentations
onthe reverse side. To communicate a universal message, the target
posterbrings to light current and past conflicts of intervention and the
To reduce printing costs associated with creating
separate eventsignage and promotional posters, the three posters were
combined on asingle press sheet. Several press sheets were pulled prior
to trimmingand served as signage for the duration of the event. There
was plentyof prepress experimentation that had to be done in order for
theindividual posters to work as a unit. The remaining budget went
intopurchasing the participants' gift, a "survival kit", which
unlikeprevious years tied back to the theme.
The campaign has
been the most comprehensive in the seven-year spanthat Shearman &
Sterling has been sponsoring the event. Between theprinted materials,
participant gifts, and the physical experience ofdebating on an
important and timely case, the audience is left with agreater awareness
of the responsibility to protect against genocide,ethnic cleansing and
crimes against humanity.