MPG - Corporate Identity

  • The Michael Pachleitner Group is based in Austria and one of Europe’s
    largest independent companies manufacturing and distributing optical goods.
    This case study features our thoughts behind the rebranding.
  • Old (left) vs. new (right)
  • Divisions
    One of the main goals was to create an immersive story within the sense of context.
    To easily understand the group’scomplex structures we divided them into five main divisions:
    Studio, Frames, Lenses, Logistics & Production.