Whether due to deployment, a station change, or temporary assignments, our military members’ pets risk abandonment. To help service men and women decrease animal surrender, Dogs on Deployment (DoD), a national 501©(3) non-profit organization, provides an online network where military members can find volunteers willing to temporarily board their pets. DoD has captured many hearts and minds through their compelling stories of compassion that give military pets a voice.
Our goal was to develop a complete rebrand overhaul that reflected not only their military roots, but the heart and mission. With design inspired by military insignia, we developed a cohesive brand that became highly recognizable and reputable. Since our rebrand, DoD has captured the attention of large national brands. And developed powerful partnerships with organizations like Purina and Pets Best Pet Insurance, along many others. The good works of the DoD brand has resulted in hundreds of pet reunions. More importantly, its provided thousands in financial assistance!