Animoto is a video creation service whose cinematic technology makes it easy for anyone to create and share videos using their own pictures, video clips, text and music. The goal for this rebrand was to develop a new identity that positions Animoto as an accessible and approachable brand. The visual identity was designed to reflect the brand personality traits: creative, emotional, friendly, innovative, casual, engaging, playful, accessible. –––––––––– Design: Josh Lambert Logo design: Method

Published: August 28, 2014