Project is a global network of independent creative and marketing agencies spread across 44 worldwide locations.
We were brought on board to refresh the logo and brand identity as well as create a visual system for their marketing communications. Because Project serves holding company to a variety of agencies we felt it was important to create something bold and simple while still complementing the identities of the other agencies. We created a stenciled P to represent Project's roots in physically built marketing experiences. Additionally the identity system is devised of bold typography and strict gridded layouts subtly represent the concepts of engineering and construction.