Maiden Lane is a boutique carries selected brands of the best quality from around the world. Their store represents the relationship between everyday lifestyle and the unique insight
Create an identity system based on the company's original essence. Design a series of products with the new identity system. Maiden Lane is a retail store that carries selected brands of the best quality for female customers while encouraging the advancement of self-expression through fashion.
Approach / Upscale Style
I created a graphic identity that is simple and elegant. It represents a brand that promotes sharing their love of exquisite design and contemporary classics while offering uniquely styled goods that bring excitement to the customers’ daily lives.