WWF Infographic

  • An illustrative infographic showing the freshwater conservation
    partnership between WWF and Coco-Cola.
  • The whole infographic was hand-illustrated and went through a few different rounds of revisions.

    Both the mark and the microsite were designed along with direction and feedback from a team of
    brand strategists, project managers, and designers at Free Range Studios.
     
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  • Windmill detail.
  • Photographs detail.
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    Crops detail.
  • Bottles and water system detail.
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  • The following are pieces and sections from some of the first revisions of the infographic
    and did not actually make it into the final piece.
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    Value Nature section call-outs.
  • The Coke factory still makes it into the final infographic (with the exception of the glass) 
    but, is not as prominent as it was meant to be.
  • These characters were going to be used as "narrators" of the freshwater conservation story.
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    This venn diagram was to be used in the Value Nature section which was
    originally supposed to be set inside of a classroom.
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  • This was the final infographic delivered to WWF.
  • The infographic was designed to be used internally for presentations to potential donors
    was designed to easily break down into several individual slides.