Gawatt take-out coffee-shop

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    The Challenge
     
    Identity of a take-out coffee-shop was briefed to execute in steampunk style.
     
    The Solution
     
    To graphically embrace the conceptual approach, we created a pattern depicting products making processes. The pattern formed the basis for identity development. Naming was also successfully deployed in the design. “Gawatt” means cup in Armenian, yet, if without first two letters - name of the universal steam engine inventor or unit of power that one can get with a cup of coffee. In this logic, we designed different sizes of cups depending on the power charge of their contained – watt, kilowatt, megawatt, terawatt.
     
    The Result
     
    Positioned in above middle segment, Gawatt fills in the existing gap of take-out coffee-shops in Yerevan delivering the joy and excitement to its target audience.
     
    Working Group

    Art director: Stepan Azaryan
    Graphic Designer: Karen Gevorgyan
    Illustrator: Armenak Grigoryan

     
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    www.backbonebranding.com