GIZ Cookbook

  • The Challenge
    The purpose of creating the cookbook the preservation of Armenian culinary recipes. Wild herb recipes were gathered throughout Armenia.
    The Solution
    We created a character of Armenian grandmother-botanist, who devoted her whole life to investigation of wild herbs of Armenia and generously passes on her rich experience to future generations.
    Cook book execution style as well as authentic decorations leave an impression of a handwritten dairy of the grandmother, thereby facilitating the contact establishment with the readers and drawing them into the archives of culinary masterpieces. Above all, a spoon as a gift from the grandmother!
    The Result
    The cook book was printed disseminated free of charge to serve its mission of Armenian culinary traditions preservation. The Cook Book was recognized as the best editorial among GIZ Worldwide.
    Working Group 

    Art director: Stepan Azaryan
    Graphic Designers: Karen GevorgyanArabo Sargsyan
    Illustrators: Armenak Grigoryan, Anahit Margaryan
    Photographer: Suren Manvelyan
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