BRANDING - Scott McFadden Creative

  • SCOTT MCFADDEN CREATIVE
    Branding Identity Design
     
    I finally got around to updating my branding. Whew! Now I realize why I have put it off for such a long time. Talk about a true Amadeus project. Just like the shoemaker, it is the last thing I wanted to tackle. Took me awhile, but it needed to be done. Here is what I ended up with... as of today.
     
     
     
  • Here is the new tag line:
    EXPLORE. DISCOVER. BUILD.
  • This is what I used as the inspiration for the flame in the tagline icon. The French Curve Template. Back in my day, we had to draw our curved lines. No fancy bézier curves with its anchor points and precision control handles.