For the rebrand of Nick @ Nite, we helped develop a graphic illustration style that helped tie together the disparate characters, objects, and catchphrases featured in their show lineup. To prepare for the task, we watched endless hours of 90’s shows like The Nanny, Family Matters, and Home Improvement.
Since Nick @ Nite is a family brand with an edge, the fun, witty, colorful solution works well for the savvy kids and adults who make up the audience.
We provided the Nick @ Nite in-house team with a comprehensive brand book to help them create new assets for promos, IDs and other day-to-day needs.
When the holidays rolled around, we incorporated new shows, characters, and iconography into the mix.