• AMC’s Yeah! takes movies you’ve watched a million times before and adds dimension and interaction via factoids, quizzes, polls and exclusive interviews – kind of like watching cult classics with the comic book guy from The Simpsons. Our mission was to create a brand that was as fun as the content.
  • We created 15 teaser trailers for classics like The Exorcist, Reservoir Dogs, and Spinal Tap, providing Yeah! with a template as they add more movies to their roster.
  • The website teases the Yeah! experience with interactive quizzes, polls, and factoids. Using key moments from the films, we created looping animated GIFs to represent each movie.
  • We updated their logo, came up with a palette of bright pop-y colors, and created a system of branded digital movie covers that told viewers they were getting a film in “Y Def.”
  • We even threw in some extras for Yeah! business meetings and Buzzfeed lists.
  • Created with our friends at Trollbäck + Comapny