Moo Goo Syrups

  • The Challenge
     
    European hot and cold milk syrups were intended for 4-10 year old children and adults. The task was to help concerned mothers make their kids want to drink milk. At present 3 attractive flavors are produced – caramel, cocoa, and vanilla.
     
    The Solution
     
    The Project commenced with brand name development. Moo -  is a cow sound, goo – comes from gooey, which is attributable to a syrup. With the brand name decided, we moved to brand visualization process and developed a brand character of happy super-cow to communicate the brand promise to the target.
     
    The Result
     
    The brand firstly launched in Slovakia and had a great market success, shaping a new product category. At present, the brand is planning its expansion to other European countries.
     
    Client:
     
    Slovenské pramene a žriedla, a.s., Slovakia
     
    Working Group
     
    Art director: Stepan Azaryan
    Graphic Designers: Arabo Sargsyan, Karen Gevorgyan
     
  • Process
  • Here is our website
    www.backbonebranding.com