NBCUniversal on American Airlines | In-Flight Graphics

  • NBCUniversal on American Airlines | In-Flight Graphics Package
    Art Direction, Concept Development & Design

    NBCUniversal on American Airlines provides in-flight programming showcased by NBC's hit shows.

    I had the opportunity to rebrand the In-Flight Entertainment package.  Ultimately, we set out to create a refreshing, iconic look that communicated both the NBCUniversal and American Airlines brands.

    The final concept and design centered around crisp rays of light projecting through a prismatic crystal peacock.

    Béhance AIGA Member Gallery Featured Project
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    Executive Producer: T.J. Johnson
    Producer: Tony Mortillaro
    Art Direction, Concept Development & Design: Grant Okita
    3D Modeling: Grant Okita
    Compositing & Animation: Jonathan Wolfe
    NBC Executives In Charge of Production: Ron Hayes, John Miller
    Vice-President On-Air Graphics: Brad Gensurowsky

    This project was produced at NBCUniversal.
  • Final Concept & Design
    Light, contoured and artfully sculpted
    Images bend, refract and reflect as if viewed through a diamond.
    The crystalline peacock shines bright with chromatic luster.

    A centerpiece that showcases the creative power of the brand in a genuine and intimate way.

    Immaculate. Iconic. Elegant.
  • Initial Concept Development

    Taking notes from the newly minted American Airlines rebrand, the initial design was defined by the contrasting red and blue stripes over a clean white environment.  I focused much of the design towards integrating the NBCUniversal family of brands together with American Airlines. 

    As the design demands evolved, the focus shifted towards finding a way to showcase the programming in a branded, cinematic look.  This led to the conception and design of the prismatic peacock.  Always enamored of Prisms and Crystalline materials, this seemed like the perfect opportunity to feature the dimensional colors and beauty of the NBC brand and content.