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The Grove Park Inn Rebrand & Environmental Graphics

Branding, Graphic Design
Kevin McDonald
Jacksonville, Florida, United States
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    Project By

    Kevin McDonald
    Jacksonville, Florida, United States
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    About Project

    The Grove Park Inn first opened its doors to the public in 1913 and presented itself as a luxury hotel and golf resort. Nestled in the North Carolina Mountains with a view overlooking downtown Asheville, the Grove Park has a rich history of hosting Presidents, famous entertainers and wealthy travelers for over 100 years. More recently, the hotel has added day spa facilities and has begun marketing the resort to a wider audience. The Grove Park was recently purchased by Omni Hotels and Resorts, which will significantly increase the marketing budget of the hotel. The objective of this project update the brand giving the Grove Park Inn a fresh identity while preserving elements of the brand’s rich history and tradition.
    Published: July 29, 2014
    • Views 381
    • Appreciations 11
    • Comments 0
    environmental graphics way-finding system north carolina The Grove Park Asheville logo Signage brand resort hotel Spa golf course mountains Blue Ridge Parkway Appalachian Mountains
    • Project Copyright Info
      COPYRIGHT INFO:
      No use is allowed without explicit permission from owner
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