The Grove Park Inn first opened its doors to the public in 1913 and presented itself as a luxury hotel and golf resort. Nestled in the North Carolina Mountains with a view overlooking downtown Asheville, the Grove Park has a rich history of hosting Presidents, famous entertainers and wealthy travelers for over 100 years. More recently, the hotel has added day spa facilities and has begun marketing the resort to a wider audience. The Grove Park was recently purchased by Omni Hotels and Resorts, which will significantly increase the marketing budget of the hotel.
The objective of this project update the brand giving the Grove Park Inn a fresh identity while preserving elements of the brand’s rich history and tradition.