Description: The International Reggae Poster Contest (IRPC) is an initiative designed to celebrate positive international reggae culture. The contest highlights the globalization of reggae and the resounding impact of its message. Every year they make an open call to designers and artist to design Reggae themed Posters and select the best 100 to exhibit in their anual activities.
My Posters was one of the designs selected for the 4th Edtion (2015). The Poster was also selected to exhibit in the 14th Internacional Poster Biennial in Mexico 2016.
Concept: When we are in the presence of a feeling of serenity and calm it is because something helps us get there. That mood up the best intentions in people, express the true thoughts and helps the acceptance of a reality that inspires the best change. When we hear music, we do so for many reasons, because we like it, because we identified with it, because it interprets us and it helps us to know ourselves. Music has the ability to inspire us with their rhythms and launch us into a state of inner and outer joy.
Reggae is the music of thoughts, the melody of the soul and the tune of words. Is the melody that inspires us to serenity, compassion, understanding and peace, because when we are in the presence of Reggae music, we are in true peace, we are feeling the Reggae Peace.
Visually, the poster depicts a symbol of peace - the "White Dove" - but this bird is not only a symbol of global peace but tries to be the bird of Reggae Peace. The bird was handcrafted, created with plasticine and the process of modeling took around 40 - 50 hours. The typography was specially design for this poster and its creation was inspired by the music notes.