the quality of being new, original, or unusual.
Novelty, is an alternative zine publishing company created to house a family of zines. It's came from the concept that alternative ways of thinking should be celebrated, such as offbeat ideas and the the things that make us unique.
Many variations of the letterforms in the word 'Novelty' were created to put emphasize on this idea and works from various designers were submitted to live under the brand. 'Novelty' is a word that is related to nostalgia, which is why each shape was designed with a playful and childish sensibility.