Strietman, a company founded by Wouter Strietman, is dedicated to perfect espresso making. Strietman develops and designs coffee related products for the consumer market that excel in quality and craftsmanship. Simple and reliable engineering, built to last forever. The ES3 espresso machine takes the art of coffee making back to its essential origin. The technology involved has been simplified and made visible in every detail. The ES3 is operated manually and for full quality control you can rely on the judgement of your own senses.
When approached by Wouter Strietman to design the new visual identity, my strategy was to communicate the exceptional craftsmanship in the Strietman products in each and every identity element. Using paper with a high tactile quality and the logo printed with a PMS copper finish, the communication materials are a first introduction to the high end built quality of Strietman products. The promotional flyers are printed in a set of 4, each having their own different lay-out and photography. For a specific application or event an extra layer of information is added by silkscreening with white ink on top of it. A clean typographic system supports the product photography while the color palette is based on the 3 main materials used; copper, brass and metal.
The website is an important place to get introduced to the Strietman approach to the art of making coffee. It is designed and programmed to be fully responsive and can be viewed as easily on a mobile device as on a desktop computer.