La Refactoría is a technology agency formed by professionals with extensive experience in developing projects and digital products. They specialize in working closely with traditional marketing agencies. They needed a corporate identity that represents their values.
We’ve designed a direct identity without isotype in which is reflected the meaning of the word “refactoring” by connecting the e/a vowels and defined the digital environment in which the company operates thanks to the underscore. We also design their office signage and stationery.
Art Direction: David Mubien
Creative Direction: David Mubien
Photography: Adrián Castanedo