Hilton was seeking to revive their international chain of hotels and resorts through strategic online marketing channels. One of the pitch's core ideas focused on the hospitality of frequent travelers, who signed-up for the incentive program as a Hilton HHonors Member. These program members not only receive discounts, reservation priority and travel points, but also additional perks during their stay. As a campaign tactic, the HHonors members would now have a virtual-VIP service that integrates the most current and useful travel planning features within the appropriate digital platforms (site, mobile, kiosk, etc). For example, a website dashboard module called the HHonors Bar would collect data from the member's Hilton HHonors site profile and settings to assist in planning and offering complete service till check-out. Members can also access and customize the bar accordingly to their trip needs.