The Grim Reaper – Brand Guidelines

  • THE GRIM REAPER
    BRAND GUIDELINES

    This assignment was to create a brand guidelines book, not for a brand, but for a fictional character. I ended up with the grim reaper, and designed a 48-page black and white book, utilizing symbols derived from Medieval alchemy and distorted religious and occult imagery.

    Below are a selection of spreads from the book, as well as a collection of imagery that was created for it.

    Awards: 2014 WPUNJ Student Art Exhibition – 3rd Place in Graphic Design.
    Student project completed at William Paterson University. Instructor: Bob Kerwin.