Troy and Sons is an Asheville based small-batch distillery producing limited production whiskeys. The young company prides itself on once lost traditional recipes brewed and distilled with the highest quality ingredients. Troy and Sons is a family business that is methodically expanding their distribution from nearby Southeastern states to the rest of the United States, and eventually, beyond.
The objective of this project was to create a fresh new brand image that promoted Troy and Sons marriage of tradition with the creativity that small-batch distilling permits. Brand awareness was boosted by coordinating design between labeling and gift merchandise.