Clewed is a collaborative platform to grow proven companies to lasting institutions. Clewed provides a convenient, streamlined process through which members share and implement relevant ideas, expertise and best practices to help companies continually innovate. Qualified companies may post investment opportunities on the site to access capital efficiently – from the people who help them and investors who believe in them. Clewed’s mission is to focus the spotlight back on building companies.
Squat New York was asked to create a branding that would have the essence of a modern private equity. The brand needed to portray security and trust, that was of high importance to potential clients.
Squat New York created a brand identity and a full system that worked well together with the typeface that gave the unique look of perfection. The colors Squat New York came up with were strong, and supportive of the typeface. The two different tones of blues and the third supportive grey color presented the desired look.