• indiegogo    branding, website re-skin, stationery, guidelines, copywriting
    Pioneers of the crowdfunding space since 2008, Indiegogo felt it was time to take their brand identity and website to the next level. Influenced by their brand essence of personal empowerment and global inspiration, we used multi-colored, interwoven shapes to evoke the collaborative and multicultural nature of the platform. The heart shapes converge toward a center point, symbolizing the passion people have about pursuing and funding their own ideas. All aspects of the visual identity were designed to give Indiegogo an inviting and international appeal.